5 online reputation management mistakes

Businesses are relying on social media more than ever to get their voices heard on the Internet. However, so many companies make mistakes that are too important to ignore, and which could seriously damage your online reputation. As a business owner you need to keep your organization in check, and avoid these common online reputation […]

More teens leaving Facebook for other sites

More teenagers are leaving Facebook for other online platforms that feature images or videos and give them more control over who can be their friends. Based on a new Pew Research Center survey, only 51% of US teens are using Facebook. By contrast, 69% of US teens were reported to be using Snapchat, 72% Instagram, […]

HIPAA Requires Careful Social Media Posting

Healthcare providers that use Social Media can interact with their patients, advertise new services, and quickly communicate urgent announcements or messages. There’s immense potential for it to improve care, but also to expose patient-specific information. On April 14, 2003, the “Health Insurance Portability and Accountability Act” (HIPAA) became law with the goal of protecting the […]

3 tips to maintain a secure Facebook account

In March 2018, disturbing reports circulated on the web that revealed a company named Cambridge Analytica harvested confidential details of 50 million Facebook accounts. If you’re concerned that your private details are being passed around by private companies, consider the following 3 tips to maintain a confidential Facebook profile. Download your Facebook data The thought […]

5 ways to get the most from social media

Regardless of your company’s size, social media marketing is a fickle tool you can’t afford to ignore, especially if your business targets Generation Z customers. Read on to discover five ways to get the most out of your social media. #1. Choose the right platform Between Facebook, Twitter, Instagram, YouTube, and LinkedIn to choose from, […]

How Facebook’s News Feed tweaks affect you

Facebook’s newest action can mean bad news to businesses. The company had announced its decision to screen its News Feed to include less content from publishers and businesses and more from your loved ones. This comes after the allegations of how social media has unconsciously shaped people’s opinion and mental well-being. Potential outcome for Facebook […]

2018: The year of social media

Big-name social media platforms such as Instagram, Facebook and Snapchat are more interactive and responsive than ever. However, these platforms now have a plan to move another step forward in 2018. Here are the top 5 trends you should watch out for this year. The boom of Augmented Reality The launch of the new iPhones […]

Facebook Messenger’s Best Feature Yet?

In November, 2017, Facebook announced that their extremely popular Facebook Messenger application would allow businesses to speak to customers on both their own websites and from within Facebook Messenger. Read on to discover how your business can benefit from this feature! The How By installing a plug-in called Customer Chat, retailers can integrate Facebook Messenger […]

Top tips for optimizing your Google reviews

Google has made reviews more visible within its search results, which means that online reviews will have a massive impact on customer behavior and your company’s search performance. If you’re not taking the time to generate good reviews from prominent sites, your business may not get enough customer attention to stay afloat. How Google changed […]